PACKAGE DESIGN
Bioavailable ketone salts through a naturally fermented process.
BRAND IDENTITY
LOGO DESIGN
PATTERN DESIGN
ILLUSTRATION
SOCIAL MEDIA CONTENT
THE BRIEF
One of the primary challenges of designing a new product package is understanding and meeting consumer expectations. The package must be visually appealing, convey the product's benefits, and stand out from competitors. Furthermore, consumers often have preconceived notions about the size, shape, and material of packaging, which can be challenging to deviate from.
DESIGN OUTCOMES
Reworked the NAT logo for maximum impact. Cleaned and cleared the hierarchy of the flavour and the information of the front to have space for more visual elements to represent the flavour. Used a combination of bright eye-catching colours to convey the delicious refreshing flavour and the boldness of the brand and product.
MAKE YOUR PRODUCT STAND OUT